Agency
01We don't just teach skills — we activate the belief that young people have the power to shape the future.
Available for school & ecosystem bookings
Your students can become the next generation of founders.
Give your students the programmes, tools and language to turn ideas into action — and make entrepreneurship stick. Based in Copenhagen, coaching and consulting across Denmark, internationally and online.
The challenge
Entrepreneurship isn’t a subject. That’s the real challenge.
In most secondary schools and colleges, entrepreneurship is rarely a standalone class. It is handed to math, science, humanities or vocational teachers who are expected to foster founder mindsets without startup backgrounds or spare curriculum hours.
Knowing a concept is not the same as believing, “I can actually do something with what I know.” Bridging that distance — the agency gap — requires structured learning design, not 30-page business plans or disconnected theory.
Not every student should start a company. Every student should learn how to identify real problems, test ideas, embrace failure and take action.
- Not a standalone subject — usually embedded into existing courses where teachers are already balancing packed syllabi and tight deadlines.
- The non-specialist gap — subject teachers are expected to facilitate innovation and risk-taking without having run a startup themselves.
- The business-plan trap — traditional materials default to dry templates that bore teenagers, or chaotic brainstorming that leads nowhere.
- The teacher support deficit — instructional directors and department heads need practical, classroom-tested frameworks so teachers can guide 90+ students with confidence.
How I help
Practical coaching and frameworks for teachers and school leaders.
As an instructional coach and educational consultant, I work alongside teachers, department heads and instructional directors to bridge the gap between curriculum and real-world agency.
From lower secondary schools to universities, I provide the learning designs, classroom facilitation methods and coaching that allow teachers in any subject to lead high-impact entrepreneurship programs.
Impact
02Everything we build is measured by the real-world difference it makes in classrooms, communities and careers.
Innovation
03We create environments where new ideas are expected, experimentation is safe and the status quo is questioned.
Not every student should start a business. Every student should learn to think like one who could.
What I offer
Programs that build founders — and founder thinking.
From lower secondary to university, every program is built on research and tested in real classrooms.
01
Student Programs
Research-backed entrepreneurship courses for lower secondary through university. Students leave with a real venture, a story, and the confidence to pitch it.
02
Teacher Training
Equip your educators to teach entrepreneurship with confidence. Practical frameworks, ready-to-use lesson plans, and coaching that sticks.
03
Storytelling Workshops
The skill that separates good founders from great ones. Students learn to craft narratives that move audiences — investors, customers, and communities.
04
Speaking & Workshops
Speaker and workshop facilitator on entrepreneurship, storytelling and customer decision-making — online and in person, for universities and high schools. Recent stages: TechBBQ, CBS, ITU, SHAPE Innovation.
New · Online teacher coaching
Coaching cohorts for subject teachers and school teams.
You don't need startup experience to teach entrepreneurial thinking. In 4–6 weeks of live online coaching, math, science, language and social studies teachers get a framework that fits a regular 45–90 minute lesson — plus ready-to-use templates.
- 01
Entrepreneurship within your subject
- 02
Problem discovery & ideation
- 03
Low-fi prototyping & testing
- 04
Storytelling & the pitch
- 05
Facilitation & assessment
For school teams of 4–10 teachers or individual teachers using PD, Erasmus+ or Nordplus budgets.
Ask about the next cohortOrganisations I have worked and collaborated with
The plan
Three steps to a programme your students remember.
01
Book a 30-minute call
Tell me about your students, your programme and what you want them to walk away with.
02
Get a tailored plan
I map a programme, workshop or keynote to your context — lower secondary, high school, university or accelerator.
03
Your students take the lead
They build, pitch, fail forward and try again — and your institution gets the credit for making it happen.
Without it, students leave school knowing how to pass exams but not how to act on the world around them. With it, they build ownership, creativity and the confidence to try.
In the classroom
Students doing the work — not just hearing about it.
Research, prototypes, customer interviews and real pitches. This is what entrepreneurship education looks like day to day.
Award
Årets Entreprenørskabsskole 2026.
Kalvebod Fælled Skole was named Entrepreneurship School of the Year at Next Level | Danmarksmesterskabet i Entreprenørskab — and I had the honour of receiving the award on the school's behalf, together with our students.
The award recognises the teachers, school leadership and strategy behind entrepreneurship education that actually reaches students. That's the kind of result this work is built for.
Build this at your school
Case study · Project Edison
From classroom ideas to the Copenhagen finals
- 3
- consecutive years
- 8–10
- teachers in the team
- 90+
- students · ages 12–13
For the third year running, I have supported a team of around 8–10 teachers in taking 90+ students to the Copenhagen finals of Project Edison, an idea competition in Denmark. These are Danish grade-six students, aged 12–13, developing and presenting their own ideas.
Teachers lead the learning
I equip the teacher team with practical frameworks, hands-on guides and coaching. Teachers across subjects can lead the process themselves, helping students put their learning to use in ways that feel meaningful.
- Practical frameworks and guides for idea development
- Team days and hands-on teacher workshops
- Entrepreneurship education rooted in your subjects
Want to build something similar at your school? I help with idea development, team-day planning and teacher training — through inspirational talks, hands-on workshops and practical planning shaped around your students and subjects.
Discuss teacher training for your schoolSpeaking · TechBBQ
Fail early. Fail often. Fail forward.
On the Blue Grill Stage at TechBBQ, I joined the Fail Forward panel on what failure really teaches us — and how schools and ecosystems can build environments where young people learn from it.
- Failure builds resilience and grit — when people are given space to process, learn and try again.
- Our relationship with failure is cultural and contextual. For some it means food on the table; for others it feels like a threat to identity or confidence.
- With young people, failure training is the long game. We can't just say "fail forward" — we have to build environments where they experiment, reflect, adjust and try again.
This is why entrepreneurship education is about far more than starting businesses — it's about ownership, creativity, innovation and the confidence to act.
Book me to speak
Buylogic Partner
Certified & authorised to teach the Buylogic method
The 4 Decision Drivers.
You're in the driver's seat of your brand. As a certified Buylogic Partner, I'm authorised to teach the four emotional decision drivers behind why people choose — so your founders and students can take control and awaken their customer's decision driver.
Certified & authorised to teach the Buylogic methodThe Red Driver
Personal · Achieve reward
Enthusiasm and stimulus — moving away from boredom.
The Yellow Driver
Social · Achieve reward
Belonging and community — moving away from loneliness.
The Green Driver
Social · Avoid punishment
Security and safety — moving away from insecurity.
The Blue Driver
Personal · Avoid punishment
Progress and status — moving away from feeling inferior.
Coming soonEnglish edition
The Buylogic book
I wrote the foreword for the English edition — exploring the four emotional decision drivers behind why people choose.
Pre-order link coming soon
AboutLet's talk
Building ecosystems by developing the next generation of entrepreneurs early.
I believe the strongest startup ecosystems are built by connecting people, ideas and opportunities — and by developing the next generation of entrepreneurs early. That's where I work.
My background spans startups, entrepreneurship education, branding and ecosystem development. I hold a Master's in Organizational Innovation & Entrepreneurship from CBS, and have spent 20+ years working across startups, organizations and education.
Through Startup Campus, I collaborate with founders, universities, accelerators and ecosystem partners — including TechBBQ's Hero Academy, CBS, ITU, SHAPE Innovation, Ateneo de Manila University and programs across Europe and Asia. I translate entrepreneurial thinking into something people can actually use: storytelling, customer decision-making, and building agency through entrepreneurship.
I speak and facilitate workshops on entrepreneurship, storytelling, customer decision-making and entrepreneurship education — online and in person, for universities and high schools.
1500+ Students Taught
Over 1500 students have embraced entrepreneurship skills through our programs.
20+ Years Experience
Working across startups, organizations and education in Europe & Asia.
Manila & the Philippines
Entrepreneurship education, from Copenhagen to Manila.
I'm half Filipino — and the Philippines is where some of my most meaningful teaching happens.
I've taught and facilitated workshops at Ateneo de Manila University and at Earth School El Nido, working with students, educators and professionals on entrepreneurship, emotional branding and the decision drivers behind why people choose.
I bring the same research-backed programs to schools, universities and teachers in Manila and across the Philippines — hands-on workshops, teacher training and student programs that build agency, empathy and founder thinking. Delivered in English, shaped for your context.
- Student entrepreneurship programs & idea competitions
- Teacher training for schools and universities
- Workshops on emotional branding & customer decision-making
Workshops at Earth School El Nido and Ateneo de Manila University, Philippines.
Recommendations
What partners, founders and educators say.
Real recommendations from LinkedIn — from innovation managers at universities, founders in accelerator programmes and event partners.
Jackie Luzy delivered a great workshop on Story Telling for researchers at 6 Danish Universities in the SHAPE Program. Her speaking skills and enthusiasm kept everybody on track for 3,5 hours and her approach is science-based including a deep dive into the fundamental archetypes of story telling and branding. Her approach reveals why branding is not a task for a single afternoon, but demands analysis and critical thinking about your why and target group. I will highly recommend Jackie to any organisation or individual who would like to get to the core of how they present what they are offering.
Thomas Hørdam
Innovation Manager & Founder, IT University of Copenhagen (SHAPE Program)
Jackie is an exceptionally good speaker and facilitator. Her knowledge on the subject of emotional branding is both impressive and inspiring. We have already invited Jackie back for another workshop, and can't wait to learn more from her. She has my strongest recommendations!
Charlotte Aurora Finnerup
Innovation & Community Manager, ITU NextGen
Jackie's intro workshop was so interesting that it pulled me closer and closer to the stage. Her approach to branding is very founder-oriented, which makes us founders think deeper to be true to ourselves.
Zhuoyan Jin
Founder of Halmos, Hero Academy (TechBBQ)
I just had a session with Jackie and she taught me so much about my own brand and what to do next. You really do get insight about marketing and branding you might think you know — but she has a way to put it that makes it click.
Ina Holm Johansen
Vision & Relations, Hero Academy (TechBBQ)
I have had the pleasure of having Jackie do a guest lecture twice in my courses on entrepreneurship at CBS. In both instances the insights she shared provided valuable lessons and inspiration for the students.
Mads Løntoft
Venture Partner at Accelerace, CBS
Jackie facilitated CBS Entrepreneurial Day, where she did an amazing job. Her presence and interactions with the audience were natural, fun and exciting throughout the eight-hour event. We give our warmest recommendations to Jackie facilitating any other event or conference.
Sandra Birch
Strategic Partnerships & Ecosystem Development, CBS CSE
Schedule a call
Let's bring entrepreneurship to your classroom.
Book a free 30-minute call. We'll talk about your students, your goals, and which program fits best. I work in English and Danish — entreprenørskabsundervisning og undervisertræning på dansk, i København og hele Danmark.
- 30 minutes, no pressure
- Tell me about your students and context
- Walk away with a clear next step
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