Agency
01We don't just teach skills — we activate the belief that young people have the power to shape the future.
Available for school & ecosystem bookings
Your students can become the next generation of founders.
Give your students the programmes, tools and language to turn ideas into action — and make entrepreneurship stick.
The challenge
The agency gap
Knowing something is not the same as believing, “I can actually do something with what I know.” That distance is the agency gap.
Entrepreneurship education should give young people the confidence to identify problems, practise empathy, develop innovative ideas, make decisions, test, fail, adjust and try again.
Not every student should become a founder — and that's the point. Entrepreneurship education is about building the mindset to spot problems, understand people and act on ideas, whether or not a venture ever follows.
- Outdated teaching methods can leave entrepreneurship disconnected from the real world.
- Students miss the engaged, hands-on learning experiences where confidence grows.
- It can be difficult to keep students motivated and turn knowledge into action.
- Programme leaders need practical ways to build relevant, effective curricula.
How I help
Help students move from knowing to doing.
Startup Campus brings research-informed entrepreneurship education from lower secondary school to university. Together, we create the conditions for students to develop practical skills, confidence and the agency to shape what comes next.
Impact
02Everything we build is measured by the real-world difference it makes in classrooms, communities and careers.
Innovation
03We create environments where new ideas are expected, experimentation is safe and the status quo is questioned.
Not every student should start a business. Every student should learn to think like one who could.
What I offer
Programs that build founders — and founder thinking.
From lower secondary to university, every program is built on research and tested in real classrooms.
01
Student Programs
Research-backed entrepreneurship courses for lower secondary through university. Students leave with a real venture, a story, and the confidence to pitch it.
02
Teacher Training
Equip your educators to teach entrepreneurship with confidence. Practical frameworks, ready-to-use lesson plans, and coaching that sticks.
03
Storytelling Workshops
The skill that separates good founders from great ones. Students learn to craft narratives that move audiences — investors, customers, and communities.
04
Speaking & Workshops
Speaker and workshop facilitator on entrepreneurship, storytelling and customer decision-making — online and in person, for universities and high schools. Recent stages: TechBBQ, CBS, ITU, SHAPE Innovation.
Organisations I have worked and collaborated with
The plan
Three steps to a programme your students remember.
01
Book a 30-minute call
Tell me about your students, your programme and what you want them to walk away with.
02
Get a tailored plan
I map a programme, workshop or keynote to your context — lower secondary, high school, university or accelerator.
03
Your students take the lead
They build, pitch, fail forward and try again — and your institution gets the credit for making it happen.
Without it, students leave school knowing how to pass exams but not how to act on the world around them. With it, they build ownership, creativity and the confidence to try.
In the classroom
Students doing the work — not just hearing about it.
Research, prototypes, customer interviews and real pitches. This is what entrepreneurship education looks like day to day.
Award
Årets Entreprenørskabsskole 2026.
Kalvebod Fælled Skole was named Entrepreneurship School of the Year at Next Level | Danmarksmesterskabet i Entreprenørskab — and I had the honour of receiving the award on the school's behalf, together with our students.
The award recognises the teachers, school leadership and strategy behind entrepreneurship education that actually reaches students. That's the kind of result this work is built for.
Build this at your school
Speaking · TechBBQ
Fail early. Fail often. Fail forward.
On the Blue Grill Stage at TechBBQ, I joined the Fail Forward panel on what failure really teaches us — and how schools and ecosystems can build environments where young people learn from it.
- Failure builds resilience and grit — when people are given space to process, learn and try again.
- Our relationship with failure is cultural and contextual. For some it means food on the table; for others it feels like a threat to identity or confidence.
- With young people, failure training is the long game. We can't just say "fail forward" — we have to build environments where they experiment, reflect, adjust and try again.
This is why entrepreneurship education is about far more than starting businesses — it's about ownership, creativity, innovation and the confidence to act.
Book me to speak
Buylogic Partner
Certified & authorised to teach the Buylogic method
The 4 Decision Drivers.
You're in the driver's seat of your brand. As a certified Buylogic Partner, I'm authorised to teach the four emotional decision drivers behind why people choose — so your founders and students can take control and awaken their customer's decision driver.
Certified & authorised to teach the Buylogic methodThe Red Driver
Personal · Achieve reward
Enthusiasm and stimulus — moving away from boredom.
The Yellow Driver
Social · Achieve reward
Belonging and community — moving away from loneliness.
The Green Driver
Social · Avoid punishment
Security and safety — moving away from insecurity.
The Blue Driver
Personal · Avoid punishment
Progress and status — moving away from feeling inferior.
Coming soonEnglish edition
The Buylogic book
I wrote the foreword for the English edition — exploring the four emotional decision drivers behind why people choose.
Pre-order link coming soon
AboutLet's talk
Building ecosystems by developing the next generation of entrepreneurs early.
I believe the strongest startup ecosystems are built by connecting people, ideas and opportunities — and by developing the next generation of entrepreneurs early. That's where I work.
My background spans startups, entrepreneurship education, branding and ecosystem development. I hold a Master's in Organizational Innovation & Entrepreneurship from CBS, and have spent 20+ years working across startups, organizations and education.
Through Startup Campus, I collaborate with founders, universities, accelerators and ecosystem partners — including TechBBQ's Hero Academy, CBS, ITU, SHAPE Innovation, Ateneo de Manila University and programs across Europe and Asia. I translate entrepreneurial thinking into something people can actually use: storytelling, customer decision-making, and building agency through entrepreneurship.
I speak and facilitate workshops on entrepreneurship, storytelling, customer decision-making and entrepreneurship education — online and in person, for universities and high schools.
1500+ Students Taught
Over 1500 students have embraced entrepreneurship skills through our programs.
20+ Years Experience
Working across startups, organizations and education in Europe & Asia.
Recommendations
What partners, founders and educators say.
Real recommendations from LinkedIn — from innovation managers at universities, founders in accelerator programmes and event partners.
Jackie is an exceptionally good speaker and facilitator. Her knowledge on the subject of emotional branding is both impressive and inspiring. We have already invited Jackie back for another workshop, and can't wait to learn more from her. She has my strongest recommendations!
Charlotte Aurora Finnerup
Innovation & Community Manager, ITU NextGen
Jackie's intro workshop was so interesting that it pulled me closer and closer to the stage. Her approach to branding is very founder-oriented, which makes us founders think deeper to be true to ourselves.
Zhuoyan Jin
Founder of Halmos, Hero Academy (TechBBQ)
I just had a session with Jackie and she taught me so much about my own brand and what to do next. You really do get insight about marketing and branding you might think you know — but she has a way to put it that makes it click.
Ina Holm Johansen
Vision & Relations, Hero Academy (TechBBQ)
I have had the pleasure of having Jacqueline do a guest lecture twice in my courses on entrepreneurship at CBS. In both instances the insights she shared provided valuable lessons and inspiration for the students.
Mads Løntoft
Venture Partner at Accelerace, CBS
Jacqueline facilitated CBS Entrepreneurial Day, where she did an amazing job. Her presence and interactions with the audience were natural, fun and exciting throughout the eight-hour event. We give our warmest recommendations to Jacqueline facilitating any other event or conference.
Sandra Birch
Strategic Partnerships & Ecosystem Development, CBS CSE
Schedule a call
Let's bring entrepreneurship to your classroom.
Book a free 30-minute call. We'll talk about your students, your goals, and which program fits best. I work in English and Danish.
- 30 minutes, no pressure
- Tell me about your students and context
- Walk away with a clear next step
Loading scheduler…